Popular Ghanaian rapper Sarkodie revealed this in a conversation on 3Music TV while promoting his newly released album, “Jamz,” which was released on November 11, 2022.
According to him, he wanted the video to depict the luxury life of having a cruise on the ocean and that concept cost him a huge amount of money to transport the crew between Accra and Greece.
“I think I put way too much into my craft, especially my finances. It’s extremely high,” he noted, while explaining that his music is the major way he sells his brand.
According to him, he spent about $150,000 on the Labadi music video, which covered his production, crew and other expenses he did not want to compromise on.
Sarkodie however thinks that it is money wells spent, as he believes it is a long term investment which will be profitable for him in the end.
“I don’t mind putting all this money because I own my stuff so long term it’s still going to pay off, just that it’s not going to pay off now. I’m not going to recoup this two three years on this song, but it’s forever though. If I didn’t own that, then I wouldn’t put in all this money”.
Credit: Ghana Weekend